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April 21, 2006

Enjoy it while you can

Enjoy Skipping TV Ads -- While You Can

POSTED: 7:54 am EDT April 20, 2006
SAN JOSE, Calif. -- Can you imagine being forced to watch the ads on your favorite TV show?

The people at Royal Philips Electronics not only can imagine that -- they have created a device that does just that. The company applied for a patent for a technology that could let broadcasters freeze a channel during a commercial, so you can't go channel surfing while the ads run.

The patent, which is pending with the U.S. Patent and Trademark Office, said the feature would be implemented on a show-by-show basis.

Even Philips acknowledged that the anti-channel-changing feature won't sit well with consumers. In its filing for a patent, the company said customers would be allowed to avoid the feature if they paid broadcasters a fee.


Posted by joke du jour at April 21, 2006 07:30 PM

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