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April 18, 2006

Rube Goldberg Honda

Carol's friend Stephen sent her this message about a clever Honda ad that was making the rounds of the net a couple of years ago. Here's a Flash version; I thought it was worth another look.

I have not verified the authenticity of the following story, but the film is a really first-class example of a Rube Goldberg machine if I ever saw one!---stephen

There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work.

They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.

Posted by joke du jour at April 18, 2006 07:10 PM

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Yeah this one is a classic. The sugar hill gang sound track doesn't hurt either.

Posted by: grebo at April 19, 2006 04:40 PM

The only question I have is once the tire starts rolling up the incline and collides with the next tire, how is it possible that the lower tire continues to roll uphill even after the collision? Unless there is another force acting on the tire, I do not believe the video's authenticity claim. Nonetheless, it is definitely a unique ad.

Posted by: Jeffrey Do at April 19, 2006 10:26 PM

That's an interesting question, Jeffrey.

And, in the same vein, how did they get the tires to stand on a ramp - apparently unsupported - before they collided?

Posted by: JdJ at April 20, 2006 08:19 PM

The tires have weights inside balanced on the top. Notice when they roll that they one make about 1/2 of a turn. I am sure the whole thing is legit.

Posted by: grebo at April 24, 2006 05:33 PM

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