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December 17, 2009

North versus South

This story comes from the St. Louis Post-Dispatch. Ladue is a St. Louis suburb.

SouthButt.jpgThe North Face sues Ladue's The South Butt

The North Face made good on its threat to sue The South Butt.

The international apparel maker filed a federal lawsuit in St. Louis late last week alleging trademark infringement by The South Butt, a Ladue-based company started by a teenager to make fun of The North Face name.

The South Butt does not appear to be backing down from the fight. "We embrace the litigation," said St. Louis attorney Al Watkins, who represents The South Butt. [...]

The South Butt was started in 2007 by Jimmy Winkelmann, now 18 and attending the University of Missouri at Columbia.

Posted by joke du jour at December 17, 2009 07:05 PM

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