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December 17, 2010

Ho, ho, ho!

Designed to stay on?

Magnetic bra, undies designed to stay on

A BRITISH department store unveiled a hi-tech line of lingerie today that stays on thanks to magnets.

The underwear, about to go on sale at high-end department store Selfridges, features tiny invisible magnets instead of fastenings to overcome the problem of tricky bra hooks.

The bra comes with a matching pair of "clip-on, clip-off" panties, which have magnetic side strips.

Created by French designer Laetitia Schlumberger, and named "Dement" - the French word for 'insane" - the underwear costs upwards of £165 ($US256) for a bra and panties set.

Posted by joke du jour at December 17, 2010 08:01 PM

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Actually, they've missed the point about the name: Dement! is a play on word with d'aimant, the french word for magnet...

Posted by: Maffiou at December 19, 2010 05:31 PM

Thanks for the explanation, Maffiou.

Posted by: JdJ at December 20, 2010 06:36 PM

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