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May 11, 2011

Drive-by advertising

In-car projection for drive-by advertising

DRIVERS are already bombarded with advertising on billboards and vehicles. Now even car windows could become part of the advertisers' canvas.

Wallen Mphepö of the Beijing Normal University in China has come up with a way to turn car windows into billboards that could be used to display dynamic adverts and public safety messages.

Mphepö has developed a polymer film that can be attached to a window to act as a kind of screen, picking up images projected from inside the vehicle and transmitting them to viewers outside through a series of microscopic mirror-like structures. Thin vertical strips of clear film in between these structures allow the driver to see through the window as normal, Mphepö says.

Posted by joke du jour at May 11, 2011 06:01 PM

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