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February 01, 2012

Organic authentic messaging

How Much Can a Celebrity Make for Tweeting?

The weirdest thing about the rumor that Kim Kardashian gets paid $10,000 for a Twitter endorsement is that it’s true. (She recently plugged ShoeDazzle.com*, for instance.) The biggest player in the pay-to-tweet market is Ad.ly, a social-media advertorial clearinghouse pairing brands with celebs to inject highly personalized advertising into their Twitter streams.

The pay rate for endorsing companies like Old Navy, Toyota, Best Buy, and American Airlines is determined by the size of a celeb’s following and how that group responds to his tweets with shares and retweets. [...]

Of course Charlie didn’t write those tweets himself. No celebrity does. Instead, they’re composed by hungry young tweet ghostwriters whose job it is to broadcast a celebrity’s voice in 140 characters. Says Ad.ly CEO Arnie Gullov-Singh, “Consumers react positively to organic authentic messaging.”

Via Carpe Diem

Posted by joke du jour at February 1, 2012 07:01 PM

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