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January 14, 2013

Catchy name

Ely bakery finds success with Crapola granola

A party joke has grown into a serious venture -- or as serious as you can be, when you've named your signature product Crapola granola -- for Brian and Andrea Strom, the husband-and-wife team behind Brainstorm Bakery in Ely, Minn.

The Stroms had never owned a business or given it much thought before Brian's late-night wisecrack about making cranberry-apple granola and calling it Crapola. [...]

Initial sales at a local farmers market and arts festival were encouraging, and an on-air mention by Jay Leno just a few months after the product launched in 2007 generated wider interest. Flush with that early success, Crapola now is in more than 100 retail locations in Minnesota, Wisconsin, Iowa, South Dakota, California and Oregon.

Posted by joke du jour at January 14, 2013 06:02 PM

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