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July 24, 2013

Markets in everything (20)

Japanese women paid to put adverts on their THIGHS to catch the attention of men

An advertising agency has hit upon a unique way of catching the attention of people living in ad-saturated Tokyo - use women's thighs as a living billboard.

Consumers in the Japanese megalopolis are notoriously hard to reach because of the sheer abundance of billboards, neon signs and huge TV screens pumping out commercials, so the WIT agency decided to put ads on a place men are happy to pay attention to.

'It's an absolutely perfect place to put an advertisement as it's what guys are eager to look at and girls are OK to expose,' said Hidenori Atsumi, the CEO of WIT.

Posted by joke du jour at July 24, 2013 06:02 PM

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