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July 16, 2013

They're back!

Minor Injuries As The Twinkie Makes A Comeback

Twinkie fever is back.

Hostess Brands LLC, the new owner of Twinkies, CupCakes and Zingers, officially brought back the iconic products on Monday. But some retailers, after agreeing not to start selling the products until midnight on Sunday, jumped the gun.

The fresh frenzy over the cream-filled confections left one Rhode Island woman with minor injuries last week, according to Hostess co-owner and Chief Executive C. Dean Metropoulos. As the woman was leaving a store with several boxes of Hostess goodies, she got jostled as other customers grabbed them from her, Mr. Metropoulos said in an interview after a kick-off event at a Schiller Park, Ill., Hostess bakery on Monday.

Posted by joke du jour at July 16, 2013 06:02 PM

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