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August 20, 2013

Gee, who could've predicted this?

20 injured at LG phone giveaway as PR stunt turns into freetard riot

LG has cancelled a series of publicity stunts promoting its new G2 smartphone after 20 Korean consumers were hurt as they attempted to get a free handset.

The PR boffins at LG decided it would be a good idea to release 100 helium-filled balloons, each carrying a voucher entitling the recipient to claim their 950,000 won ($852.54) smartphone. It then took to social media to promote the event, inviting people to witness the balloons' release and encouraging them to grab one of the vouchers.

But what must have sounded like a good idea in the marketing meeting quickly dissolved into chaos. People aren't stupid. They figured out that the only way to get the voucher was to burst the balloons, and they showed up equipped to do so with BB guns, knives on sticks, and other tools.

When the balloons were released, the crowd surged for them, and some participants fired BB guns into the air to try and pop their targets. Korea Times reports that in the ensuing scrum, 20 people were injured.

H.T. Bill F

Posted by joke du jour at August 20, 2013 10:02 PM

« She knows the ropes | Main | Oh snap! (2) »

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