February 14, 2014
Save the doughnut
The Importance of a Giant Doughnut
It may not have the flashy movie-star credentials of the enormous sign at Randy’s, up the road near Los Angeles International Airport. But the giant pink doughnut that marks the former site of a Mrs. Chapman’s Angel Food Donuts chain is a beloved Long Beach landmark nonetheless.
It was erected in the 1950s, when fancifully shaped roadside signs were a common marketing ploy. And it endured even after the shop sold its last pastry more than 10 years ago. But in a strange twist of fate, the arrival of a new doughnut behemoth – national chain Dunkin’ Donuts – threatened to consign it to the trash heap.
The aging doughnut, perhaps structurally compromised, didn't fit into the company’s modern profile. The franchise announced plans to destroy it, along with the adjacent building, when it took over the site.
That’s when doughnut advocates sprang into action. The Los Angeles Conservancy and preservation-minded Long Beachers rallied, launching a campaign to "Save the Giant Donut."
It appears they've won their battle. In an appearance before the city planning commission last week, a managing partner of the Dunkin’ Donuts franchisee announced that his company had heard the message. "We want to be good neighbors," he said, according to the Los Angeles Times. "The last thing we want to do is be viewed as the guys that killed the doughnut."
Posted by joke du jour at February 14, 2014 06:02 PM
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