August 22, 2014
Bacon-fueled motorcycle makes cross-country trip
When biodiesel was all the rage a few years ago, it was a running joke that you could get behind a car powered by cooking oil scavenged from the deep fryer at a local fast food joint and get a whiff of French fries. In the last few weeks if you were driving between Minnesota and California, you may have been passed by a motorcycle with an exhaust that smelled like fried bacon.
Hormel, the brand synonymous with packaged meat products, created a motorcycle fueled by bacon grease and sponsored a road trip from the company's headquarters in Austin, Minnesota, to San Diego. The destination: the Hormel Black Label Bacon Fest that takes place over the last week of August.
But as any road-tripper knows, the real destination is the journey. Or in this case, the chance for Hormel to promote one of its premier products through a series of videos that document a "Driven by Bacon" publicity stunt.
Posted by joke du jour at August 22, 2014 06:02 PM
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