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August 12, 2014


Calgary radio station cuts songs in half to appeal to short attention spans

At what point have you had enough of Katy Perry's latest hit? One Calgary radio station is now taking it upon itself to pinpoint that moment.

Top 40 station 90.3 Amp Radio has started to cut off the songs played on air halfway through, allowing for twice the number of songs to be played each hour in a bid to cater to their listeners' ever-shortening attention spans.

"We've got so much more choice, we've got less time (and) our attention spans are shorter," Amp Radio's Paul Kaye told CTV Calgary. "We are observing people with their iPods, playing their favourite songs and skipping them before the end because they get bored."

The station used to play about 12 songs an hour, but the new 'QuickHitz' format allows for 24 songs each hour by re-editing the tracks.

Posted by joke du jour at August 12, 2014 07:02 PM

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